San Martin—Web Design, Creative Direction

About the San Martin Bakery

San Martin is a local, beloved bakery and restaurant in Guatemala City. It is known for its comfort food, delicious pastries and cakes, and lovely locations. 

About the Project

San Martin was looking to expand into food delivery and needed a friendly and warm site to break into the industry.

I designed the customer facing segment of the new site and an order management system that allowed San Martin to handle a complex inventory and fulfill orders.

As I was designing the new site, I noticed San Martin’s photography, image, and tone felt a little dated. I refreshed San Martin’s typography system and defined a new creative direction for the company’s photography and UX copywriting.